Jake Goodall

Hi all, I’m a Graphic Designer / honorary Northerner based up in Sheffield.

Since I graduated in 2015 I’ve been based at Field, a Graphic Design practice where we’ve grown from a small studio of 4 to almost a full football team, doing work across exhibitions, print, web and motion. I’ve even managed to rope in fellow UWE Grad Erik, and we now work together every day.

At Field we do a lot of work with a variety of clients and celebrate the heritage of the local, working within Arts, Education and Sport amongst others. Recently I’ve been working on a lot of animated 2D and 3D content and dabbling in Augmented Reality, but over the past few years I’ve done exhibition branding, brochures, websites and Christmas cards. Now a lot of my practice revolved around animation and I’m allowed a lot of freedom to pursue new processes – something I think is important for any design practice to allow people.

Outside of Field, I entered, got selected and exhibited a poster at Graphic Design Festival Scotland in 2016, which was about unarchiving old hidden paintings using technology (and going wrong). Last year I produced a collaborative project with Erik focusing on where contemporary artists, practitioners and students get their inspiration from, and presenting them all under the same light. These then went back to the students at both UWE and Leeds Beckett Uni to serve as a reading list resource / poster.


If you’d ever like any advice, a beer or to ask me anything, please ping me an email at hello@jakegoodall.co.uk.