Barnum-Branding project for a bar in Jakarta Selatan.
Home of the freaks, a bar which also does brunch, has a circus theme freak show based on the 80’s. This theme was used to attract the attention of South Jakarta teenagers as the target market, specifically those who have a quirky style and like unique places. Red and yellow give a sense of fun and pleasure. Adjusting the brief from clients who like circus and coney island, the collage that I have made is unique and shows an 80’s circus themed story. Also the logo, which is adapted from the circus theme, still looks like a bar.