This matchbox packaging aims to provide a solution to the problem of domestic fires caused by children. Inspired by vintage matchbox packaging, the design integrates illustration and product design. The additional internal layer of the matchbox design makes it more complex to open therefore limiting a child’s ability to access the matches, and is reversible, showing a normal window scene on one side, or an inferno pattern on the reverse, through the cut-out windows of the outer sleeve. It sends a message of the dangers of matches and how quickly they can escalate and wreak havoc on your home.

kirstymacleoddesign.com